Nosemag - Journal for Perfume & Fragrance Culture
Nosemag

News & Articles

News, fragrance trends, interviews and in-depth features - curated by our editors.

The Golden Pear: Inside the Art and Olfaction Awards
Branche4 min

The Golden Pear: Inside the Art and Olfaction Awards

Twelve editions in, the Art and Olfaction Awards have become independent perfumery's most credible prize. A look at Saskia Wilson-Brown's institution, its categories, and the 2026 winners from Athens.

Blind, Pale and Patient: Zoologist's Olm
Brand Story3 min

Blind, Pale and Patient: Zoologist's Olm

Victor Wong left video game development to build a perfume house around animals nobody would choose. Olm, its 2025 cave study, is the clearest statement of that idea yet.

From the Stage to the Bench: FUMparFUM and Dreaming Ceylon
Brand Story4 min

From the Stage to the Bench: FUMparFUM and Dreaming Ceylon

Aistis Mickevicius spent years as a Lithuanian stage actor before deciding he could not work with directors. He now runs one of the Baltics' most distinctive perfume houses.

The Beetle on the Box: Bogue Profumo's Come
Brand Story2 min

The Beetle on the Box: Bogue Profumo's Come

Antonio Gardoni trained as an architect and builds fragrances like rooms. Come, his 2025 release from Brescia, is the greenest and least accommodating of them.

Véronique Courtois Takes Over LVMH's Beauty Division
People1 min

Véronique Courtois Takes Over LVMH's Beauty Division

The long-serving LVMH executive will lead the group's entire beauty division in future – while remaining at the helm of Parfums Christian Dior.

Givaudan Builds in Grasse: 55 Million Swiss Francs for the Naturals Centre Campus 52
Innovation1 min

Givaudan Builds in Grasse: 55 Million Swiss Francs for the Naturals Centre Campus 52

The world's largest fragrance manufacturer is building a new centre of excellence for natural raw materials in the cradle of perfumery.

Quiet Fragrances for the Office: Five Calm Recommendations
Reviews2 min

Quiet Fragrances for the Office: Five Calm Recommendations

In everyday office life, creating the right scented atmosphere matters. Here are five understated perfumes that make for a pleasant, productive environment.

A Perfumer on Smoke and Memory
Interview2 min

A Perfumer on Smoke and Memory

An experienced perfumer explores the fascinating connection between scent and memory. Learn how smoky notes can awaken memories.

Vetiver – The Green Constant of Perfumery
Fragrance Notes2 min

Vetiver – The Green Constant of Perfumery

Vetiver is more than a scent: it is an olfactory experience that unites tradition and modernity. Discover the versatility and fascination of this singular ingredient.