Maison Margiela Enters Haute Perfumery With the Scentsorium Collection
With six gender-neutral fragrances in a particularly high concentration, Maison Margiela enters the demanding segment of haute perfumery.
Maison Margiela is expanding its fragrance offering with the Scentsorium collection and thereby entering the haute perfumery segment. The line comprises six gender-neutral fragrances developed according to the principles of the house's own atelier. At its heart lies the question of how emotions can be translated into scent.
Each composition is created from a deliberately reduced selection of raw materials, which are separated, readjusted and brought back together. This produces controlled contrasts intended to mirror the contradictions of human experience. The six fragrances bear the names Anguish & Awe, Blaze of Stillness, Delight in Despair, Fit of Folly, Silent Fury and Tender Defiance.
High concentration and sculptural bottles
With a fragrance concentration of between 25 and 30 per cent, the collection is clearly positioned within haute perfumery and promises long-lasting wear. The asymmetrically shaped bottles recall repurposed carafes from the early twentieth century, pierced by a shard of glass.
The Scentsorium collection could be experienced in advance from 21 April at the Maison Margiela boutique on Milan's Via Sant'Andrea and online. The fragrances are offered as Eau de Parfum in 30-millilitre and 75-millilitre sizes, online and in selected perfumeries.