Billie Eilish Brings Your Turn to Europe – Exclusively at Douglas
The US singer's new fragrance launches across Europe solely through the perfumery chain Douglas – with peach, jasmine and an upcycled molecule.
US singer Billie Eilish is bringing her fragrance Your Turn to Europe. Distribution runs exclusively through the perfumery chain Douglas, the sole retailer to offer the eau de parfum in its stores and online shop. For Douglas, the partnership is a further building block in expanding its premium range; for Eilish, it is a step towards strengthening her presence on the European market.
Your Turn is described as modern and sensual. The top note combines bergamot peel, cardamom and fresh ginger. At the heart unfold velvety peach, night-blooming jasmine and an unexpected accent of coconut water. The base rests on Australian sandalwood, musk and amber.
A Bottle Shaped Like Dice
The bottle is modelled on a pair of dice from Eilish's own collection. A translucent chrome finish gives it a sculptural quality that reflects light differently depending on the surroundings. The fragrance is vegan and formulated without parabens; in its ingredients, the brand follows the principles of clean beauty.
The project also places value on sustainability in its packaging, which is printed on a recyclable metallised material and produced using renewable wind energy. The base also features an upcycled molecule called Sylvamber. In terms of price, Your Turn sits in the mid-range of the celebrity segment depending on size – the 100-millilitre version costs just under 90 euros.